Levis introduced the original riveted blue jeans, patented in 1873 for men. But in the 1930s, Levi Strauss & Co created another modern style: women’s blue jeans. At the time, the idea of women wearing jeans was unconventional and even progressive. In 2017, Levi’s acquired Viola: the original Lot 401and officially the oldest pair of womens blue jeans in the archives.

Viola Longacre, a college student in the 1930s, invested in a pair of what is believed to be one of the earliest womens Levis jeans: the original Lot 401. The Lot 401 women’s jeans marked a significant milestone in the evolution of denim and women’s fashion that would not have been possible without their existence.

These 1930s Viola Longacre 401 jeans are a stitch-for-stitch reproduction of the oldest pair of womens blue jeans in the archives. They feature a high-rise cut with a straight leg and were crafted with soft, rinsed denim.

– Style: 1930s Viola Longacre 401 Jeans
– Fit: Loose fit – Straight leg – High rise
– Color: Indigo
– Material: 100% cotton
– Made of 11oz Plain Selvedge denim
– Rinsed
– Limited to 800 pairs worldwide
– Original 30s fit
– Button fly
– Cinch-back
– Riveted pockets
– Made in Japan

Model is 175cm with a 28″ waist – wearing size 28/30